n.1 company worldwide in the large household appliances sector
For more than 30 years, Haier has invested its resources and energy in developing the best home appliances to meet the needs of the most demanding consumers.
Who we are? Since its foundation in 1984, the company has always been led by the same CEO, Zhang Ruimin, who has never made a secret of his goal: to create high-quality and reliable products. During his first year in office, in response to complaints about a number of defective refrigerators, Zhang Ruimin chose to take radical action by personally destroying the non-compliant products with a hammer in front of his employees. This episode was later recognized as a milestone for the brand.
Since that moment, the company has been able to keep up with the needs of the modern world and the consumer, focusing on quality and reliability - its founding values - to offer modern, innovative and high-end products.
We are convinced that proximity to the customer and the ability to interpret their needs and desires are the guidelines to follow to satisfy their needs and improve everyday life. Our commitment is to continue to update and expand the range of products that over the last ten years has made us the perfect partner for consumers around the world and has consolidated our position as the No. 1 brand in the world.