GROHE is a leading global brand in complete bathroom solutions and kitchen systems. Since 2014 it has been part of the brand portfolio of LIXIL, a manufacturer of pioneering systems in the water and residential sectors. Faithful to the payoff "Pure Freude an Wasser" (experiencing water as pure joy) each product is an expression of the brand's values: technology, quality, design and sustainability.
The brand offers solutions and services that improve lives with the dedicated product and service offers GROHE QuickFix, GROHE Professional and the premium sub-brand GROHE SPA. They all respond to the specific needs of GROHE's professional partners and their target audiences.
With water at the heart of its business, the brand contributes to LIXIL's Impact Strategy with a value chain that conserves resources: from CO2-neutral production*, to eliminating unnecessary plastic materials from packaging, up to all the water and energy saving technologies, such as GROHE Everstream, the shower that recycles water. With the GROHE X hybrid communication ecosystem, the brand constantly stimulates the industry. Whether digitally on the experiential platform, via the physical channel or in a hybrid format in the new GROHE X Brand & Communication Experience Center in Hemer (Germany) or on the road aboard the GROHE strengthen LIXIL's goal of “making better homes a reality for everyone, everywhere.”