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In a consumer society, in which things are being produced in abundance, Metaphys wants to challenge basic principles to get to the core of things.
Do we actually need all the things we think we need every day? Also, aren't we using the things that we think are natural today, in a totally incorrect way?
The Japanese brand Metyphys was created in coopration of companies and designers, who did ask that exact question.
In a consumer society, in which things are being produced in abundance, Metaphys wants to challenge basic principles to get to the core of things. They want to bring nature, the flow of things and the process of production back to the roots. That's why the design often appears simple but also unusual and experimental.
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